The much-anticipated Realme 15 and Realme 15 Pro 5G are officially set to launch in India on July 24, 2025, at 7 PM IST. With Realme betting big on AI features, powerful chipsets, and bold design choices, the Realme 15 series aims to redefine the mid-range smartphone experience for Indian consumers.
What to Expect from the Realme 15 Series?
Realme’s new lineup brings a fusion of aesthetics, AI innovation, and performance. Here’s a breakdown of key highlights:
Launch & Availability
- Launch Date: July 24, 2025 (7 PM IST)
- Availability: Flipkart and selected offline retailers across India
AI-Powered Features: Realme’s Big Bet
The standout feature of the Realme 15 series is its AI-focused camera experience.
Key AI features include:
Featured
- AI Edit Genie: A voice-controlled photo editing tool that lets users enhance photos hands-free.
- “Most Advanced AI Party Phone”: Aimed at content creators and social users, the Realme 15 Pro 5G uses AI to optimize lighting, focus, and real-time video enhancements.
Design and Color Options
Realme continues its sleek aesthetic with a glossy rear panel and triple-camera vertical setup.
Color Variants:
- Realme 15 Pro 5G: Flowing Silver, Silk Purple, Velvet Green
- Realme 15 5G: Silk Pink (rumored), plus classic options
Expected Specifications
| Feature | Realme 15 5G | Realme 15 Pro 5G |
|---|---|---|
| Display | 6.7″ AMOLED | 6.7″ AMOLED |
| Battery | 5000 mAh–6000 mAh | 5000mAh – 6000mAh |
| Charging Speed | Up to 120W | Up to 120W |
| Chipset | MediaTek Dimensity 9300+ | Snapdragon 7 Gen 4 / 8 Gen |
| Storage | 256GB / 512GB | 256GB / 512GB |
| RAM | Up to 12GB + Virtual RAM | Up to 12GB + Virtual RAM |
Expected Pricing in India
- Realme 15 5G: ₹18,000–₹20,000
- Realme 15 Pro 5G: Approx. ₹29,999
(Comparable to the Realme 14 Pro+ 5G)
Brand Strategy: “Make it Real”
With Bollywood actor Vicky Kaushal as the new brand ambassador, Realme is doubling down on connecting with India’s youth. The brand’s philosophy—“Make it real”—is all about authenticity, creativity, and AI-enabled experiences. The campaign slogan “Live for real” supports this vision.
Realme in the Competitive Indian Smartphone Market
Between 2023 and 2025, the Indian smartphone market has seen massive growth, especially in 5G adoption and premium segment demand.
Market Snapshot:
- Leading Brands: vivo, Samsung, Xiaomi, OPPO, Realme, and Apple
- Key Trends:
- Affordable 5G smartphones gaining traction
- Strong presence via Flipkart and offline retailers
- High demand for feature-rich phones under ₹30K
Realme Software Updates: What Users Are Saying
Realme’s custom UI updates haven’t always been smooth. Here’s a quick look at user feedback:
Common Issues Reported:
- Laggy performance, especially post-update
- Battery drain on older or low-RAM devices
- RAM management glitches
Improvements Noted:
- More stability on newer models
- Better optimization on high-RAM variants
Conclusion: A Smart Bet for AI-First Buyers?
With bold AI integration, stylish design, and flagship-level specs under ₹30,000, the Realme 15 Series could become a game-changer in India’s 5G smartphone segment. Whether you’re a creator, gamer, or just want speed and style—this launch is worth watching.
Realme has appointed actor Vicky Kaushal as its brand ambassador, aiming to appeal to India’s young and tech-savvy audience with the campaign slogan “Live for Real.” Priced between ₹18,000 and ₹30,000, the series will be sold via Flipkart and offline stores. While Realme continues to capture market share alongside brands like vivo, Samsung, and Xiaomi, there are ongoing concerns among users about software updates, with reports of performance drops and battery issues on older or low-RAM models. Still, the Realme 15 Series appears poised to make a splash in India’s growing 5G and AI-driven smartphone market.