Dealertrack CRM is changing how car dealerships operate. Running a car business today isn’t simply about selling cars anymore. It can grow too much very quickly with maintaining goods, getting loans, and following up with customers. You might have thought about whether there is a better approach if you are trying to keep track of spreadsheets, sticky notes, and a lot of tabs.
Enter Dealertrack, a system that speeds up, makes smarter, and makes the whole dealership ecology a lot less stressful. In this article, we’ll explain what Dealertrack is, how it works, and why thousands of car dealerships in the US and other countries use it every day.
What Is Dealertrack and Why It Matters
At its heart, Dealertrack CRM is a cloud-based software package made for car dealerships. It helps dealers keep track of everything, from finance and inventory to client connections and following the rules, all in one place.
Think of it as the nerve core of a modern dealership in the digital world.
Key areas Dealertrack covers:
- Customer Relationship Management (CRM)
- Dealer Management System (DMS)
- Inventory & vehicle listings
- Credit applications and finance workflows
- Integration with DMV, QuickBooks, and more
“Dealertrack isn’t just software; it’s the command center that helps dealers stay in charge, especially when the market moves quickly.”
How Dealertrack Works (Simplified)
Picture running your dealership like a Formula 1 pit crew: every second matters, and everyone needs to be able to see. Dealertrack CRM is like a dashboard that shows you who’s on the lot, what cars are moving, what deals are still open, and where follow-ups are falling behind.
- CRM: Tracks lead, automates follow-ups, and shows sales performance.
- Inventory Tool: Lets you view, update, and syndicate vehicle listings across platforms.
- DMS: Centralizes accounting, compliance, vehicle info, and more.
All of the modules work together quite well. For example, your CRM knows how much inventory you have, and your finance app can get vehicle data in real time.
Analogy: Dealertrack CRM is like the AI in a car that makes it run smoothly, even when there are a lot of people on the road.
Key Features & Benefits
Here’s why auto dealers prefer Dealertrack:
Fast Dealertrack Login & Cloud Access
- Access from anywhere. Works on desktops, tablets, and mobile via the Dealertrack app.
- Secure login with MFA options to protect sensitive customer data.
Dealertrack CRM
- Automates follow-ups, appointment scheduling, and lead scoring.
- Helps improve conversion by keeping salespeople focused.
Inventory Management
- Add, edit, and remove vehicles with VIN scanning.
- Sync listings with online marketplaces (e.g., Cars.com, Autotrader).
- Real-time updates for availability and pricing.
Finance & Credit Tools
- Submit loan applications directly to over 1,500 lenders.
- Fast credit pulls and real-time finance offers.
Dealertrack DMS
- Built-in accounting, desking, compliance tools.
- Integrated with state DMV platforms.
Real-Life Use Case: Adding Vehicles with VIN Decoder
Let’s say a new truck rolls into your lot. Instead of typing everything manually:
- Open Dealertrack CRM
- Click Add Vehicle
- Scan the VIN (or enter manually)
- Dealertrack auto-fills the specs
- Add photos, pricing, and publish online
Time saved: Hours per week
Revenue impact: Faster listings = quicker sales
Key Takeaways
- Dealertrack CRM is a full-suite tool for managing sales, inventory, CRM, and financing.
- Its cloud platform lets you work from anywhere with a secure login.
- Adding vehicles, processing loans, and following up with leads has never been easier.
Conclusion
For auto dealerships, Dealertrack CRM has become a key part of becoming digital. It has the capabilities to help you develop, streamline, and stay sharp in a competitive market, whether you own a single-lot family dealership or a big franchise group.
Would you use Dealertrack in your dealership workflow? Let us know.